Immunobiome, an AI-based new drug research and development company, announced on the 14th that it has sponsored health functional foods (health supplements) to the SB Youth Baseball Team. Through this, Immunobiome is making a full-scale entry into sports marketing.
This sponsorship was made upon the recommendation of Coach Shin Jong-gil, a former professional baseball player and current youth baseball coach. The company explained that the IMBiotics Gut Health & Balance product is very popular among promising players aspiring to become professional baseball players.
IMBiotics Gut Health & Balance is a product developed based on Immunobiome’s microbiome-based food and drug development expertise. It includes strains that help improve diarrhea symptoms caused by stress and reduce stress. In particular, it contains the exclusive strain IMB01, which holds a patent related to anti-inflammatory effects.
A representative of the Shin Jong-gil Youth Academy stated, “Middle and elementary school students aspiring to be professional baseball players took the product hoping to reduce stress at the batter’s box, and the SB Youth Baseball Team achieved first place in the Sprout Division and third place in the Yeonsik Dream Tree Division at the national youth baseball tournament.”
An Immunobiome official said, “The IMBiotics Gut Health & Balance product has clinical data on decreased concentration and stress-induced hypersensitivity,” adding, “Through this sponsorship, we confirmed that the IMBiotics Gut Health & Balance product is effective for athletes.”
They continued, “In the future, we will not only recommend and support the product to more promising youth athletes but also contribute to the development of youth sports.”
Meanwhile, Immunobiome has been accelerating its entry into the health supplement market since launching the Gut Health & Balance product in July. The product is sold through the IMBiotics online official store and Balance Brain nationwide centers, which are gaining attention for their brain fitness programs.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
