"Winter Cold Wave Approaches"... Lotte Department Store & Outlets, 'Outer Fair' Up to 60% Discount

Discount Special Sale from 17th to 27th
Popup Store Featuring 'Max Mara' and More
Outlet Also Hosts 'Down Coat Festival'

Lotte Department Store and Lotte Outlet announced on the 14th that they will hold an 'Outer Fair' event, showcasing a large-scale selection of outerwear such as coats and padded jackets in preparation for the winter cold wave.

The event will take place from the 17th to the 27th. At Lotte Department Store, during the first four days of the event, customers who purchase 200,000 or 400,000 KRW or more from brands participating in the Sports & Athleisure event, or who purchase 600,000, 1,000,000, 2,000,000, or 3,000,000 KRW or more in the golf product category on the same day, will receive Lotte mobile gift certificates worth about 10%. Additionally, until the 27th, the first 100,000 customers who purchase 300,000 KRW or more in fashion, sports, or miscellaneous goods on the Lotte Department Store app (APP) starting at 10:30 AM will receive discount coupons worth 30,000 KRW to use on the same day.

Looking at padding jackets at Lotte Department Store.
[Photo by Lotte Department Store]

Pop-up stores of leading winter brands will also be featured. The North Face White Label will open pop-up stores at five locations, starting with Time Villas Suwon from the 18th to the 31st, Busan Main Store from the 25th, and Main Store from the 28th. The Italian luxury brand Max Mara will be available at the Main Store until the 27th.

In line with the bedding replacement season, Lotte Department Store will also hold a 'Goose & Wool Fair' lifestyle event at all stores from the 18th to the 10th of next month. Popular bedding brands such as Sopraum, Allermang, Cozynest, and Elle Pari will offer goose down bedding at discounts ranging from 50% to 75%.

Lotte Outlet will hold a 'Down Coat Festival' event at all locations until the 23rd. The event features 34 women's fashion brands offering winter outerwear at discounts of up to 30%. Additionally, each location will offer special sales with outerwear discounted up to 80% at the event venues.

Lotte Outlet will also run an exclusive discount event in collaboration with the YouTuber 'Dani,' famous for shopping review content. Featured products include 'On&On's 'Fleece Collar Belted Coat' and 'Jigott's 'Fur Trim Belted Wool Cashmere Long Coat.' Furthermore, Lotte Outlet will hold a 'Discovery Super Week' event at 13 locations, including Uiwang and Paju stores, offering discounts of up to 60% on various items such as outerwear and shoes.

Park Sang-woo, Head of Sales Strategy at Lotte Department Store, stated, "To stimulate the recently sluggish consumer sentiment, we planned this event to provide winter products at reasonable prices."