Cheil Worldwide Wins 4 Gold, 6 Silver, and 7 Bronze Awards
Innocean Also Receives 2 Gold, 1 Silver, and 3 Bronze Awards
Domestic advertising agencies Cheil Worldwide and Innocean have consecutively announced their award wins at the global advertising festival, the '2024 London International Awards'.
Cheil Worldwide announced on the 14th that it won a total of 17 main awards at the London International Awards, including 4 Golds, 6 Silvers, and 7 Bronzes.
Among them, the 'Impulse' campaign, conducted by Samsung Electronics and Cheil Worldwide's Spain office, received the most attention by winning a total of 7 main awards: 3 Golds, 2 Silvers, and 2 Bronzes.
The Impulse campaign is a project that developed an application using artificial intelligence (AI) technology to support communication for people with speech disorders such as stuttering. The application is available on Android-based smartphones and the Galaxy Watch6, providing vibrations tailored to the user's speech habits. This helps users adjust their vocal rhythm and reduce stuttering.
Cheil Worldwide's Hong Kong office also won a Gold award for the Samsung Electronics 'Ghost Skins' campaign. This campaign encouraged donations by delivering real clothes to low-income children when game users purchased character skins (clothing, accessories, etc.) within the game instead of just dressing up the characters.
Samsung Electronics' 'Try Galaxy Fold Experience' campaign, conducted by Cheil Worldwide's headquarters, and Samsung Electronics' 'The Art of Hack' campaign by Cheil Worldwide's Spain office each received Silver awards. Additionally, the Samsung Electronics 'ShotControl' campaign, JTBC's 'K-Drama Strong Girl Nam-soon' drug test poster campaign, and Save the Children’s 'The Sound of Violence' campaign each won Bronze awards.
Innocean also won a total of 6 main awards at the 2024 London International Awards, including 2 Golds, 1 Silver, and 3 Bronzes.
The highlight of these awards was the campaign by Innocean's Germany office in collaboration with 'Reporters Without Borders (RSF)'. This campaign was highly praised for effectively delivering a public interest message supporting independent media with the phrase, "Believe in free press, not beautiful words."
Innocean emphasized that winning Gold awards in both the 'TV & Cinema' category, which honors videos produced based on exemplary ideas, execution, and technology, and the 'Production & Post Production' category, which recognizes unique visual styles and artistic video production techniques, was particularly meaningful.
An Innocean official stated, "We believe that the resonant story, punchline, and visual beauty reminiscent of a movie led to the success of this campaign."
This campaign also won the top prize, the 'Grand Prix for Good,' at the world's largest international advertising festival, the '2024 Cannes Lions,' held last June.
Ryu Wook-sang, Managing Director of Innocean's Europe Regional Headquarters, said, "We are pleased to achieve another great result at this international advertising festival," adding, "Innocean will continue to thoughtfully plan and execute campaigns for the public good of society."
Meanwhile, the London International Awards, established in 1986, is one of the representative international advertising festivals. This year, various campaigns competed across 29 categories.
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