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The 'G-Festa Gwangju' Chungjang Festival held from the 2nd to the 6th in the Chungjang-ro and Geumnam-ro areas of Gwangju.
[Photo provided by Gwangju City]

The ‘G-Festa Gwangju,’ which made its debut this year, is significantly enhancing satisfaction among tourists, citizens, and participating organizations while effectively achieving integrated branding. In particular, Yoon In-chon, Minister of Culture, Sports and Tourism, mentioned ‘G-Festa Gwangju’ as an exemplary case, drawing nationwide attention.

According to Gwangju City on the 13th, the city is hosting the integrated brand ‘G-Festa Gwangju’ for 29 days until the 26th, featuring 17 festivals, events, and MICE (Meetings, Incentives, Conferences, and Exhibitions).

The artistic concept Season 1, ‘Joyful Gwangju,’ concluded on this day following the Asia Culture Week, and Season 2, ‘Tasty Gwangju,’ will showcase six festivals from the 17th to the 26th, including the Gwangju Kimchi Festival, Gwangju Food Expo, Gwangju Liquor Tourism Festa, Gwangju Seochang Silver Grass Festival, Gwangju Songjeong Namdo Taste Festival, and Dongmyeong Coffee Walk.

The most notable aspect of ‘G-Festa Gwangju’ is that it preserves the unique characteristics of each individual festival while creating linkage and integrated synergy effects among the festivals. The ‘Bitgoeul Campus eSports Tournament’ held on the 25th of last month gained popularity by offering discount coupons for Let’s Floppy and Beer Fest, and the beer festival ‘Beer Fest’ shared its stage with the Sound Park Festival from the 25th to the 29th of last month, providing visitors with a variety of entertainment options.

Additionally, the ‘Gwangju Ace Fair’ attracted over 36,000 visitors and achieved export consultation results worth approximately 365 million USD. A networking party attended by about 470 domestic and international buyers was held at the Beer Fest venue, offering participants a unique experience. The Chungjang Festival (October 2?6) featured the Busking World Cup and Asia Culture Week at the Asia Culture Center consecutively, showcasing Gwangju’s representative urban festival character.

‘G-Festa Gwangju’ is gaining popularity, with its accommodation discount promotion (September 26?October 31) selling out daily. On the 25th of last month, at the ‘Expanded Coordination Meeting of the National Tourism Strategy Conference’ hosted by the Ministry of Culture, Sports and Tourism, Minister Yoon In-chon highlighted ‘G-Festa Gwangju’ as an excellent example of a regional festival integrated brand, attracting attention.

Lee Seung-gyu, Head of the New Vitality Promotion Headquarters of Gwangju City, said, “We thank the citizens and tourists who supported ‘G-Festa Gwangju’ Season 1,” and added, “We hope for much interest and participation in Season 2 of ‘G-Festa Gwangju,’ which will be held from the 17th to the 26th with the theme of taste.”