[Report] Manhattan Deeply Immersed in 'Ojingeo Game'... Tickets Sold Out for 3 Weeks

'Squid Game' Season 2 to Premiere This December
Visiting the Game Experience Zone in Manhattan, New York

On the afternoon of the 10th (local time), the popular drama Squid Game experience zone opened in the heart of Manhattan, New York, USA. As soon as visitors entered the experience zone, they felt as if they had stepped into the drama set. At the entrance, the Young-hee robot, featured in the drama's game "Mugunghwa Kkoci Pieot Seumnida" (Red Light, Green Light), greeted visitors. Hanging from the ceiling of the experience zone were prints of the circle, triangle, umbrella, and star shapes from the drama's "Dalgona Candy" game. Various Squid Game-themed goods and representative Korean snacks such as Banana Kick and Ogamja were also sold in the experience zone. The experience zone set up in the middle of Manhattan made it clear that Squid Game has established itself as a K-culture icon that resonates even in the United States.

On the 10th (local time), at the 'Squid Game' interactive entertainment space set up in Manhattan, New York, the Younghee robot featured in the drama's game "Mugunghwa Flower Has Bloomed" is welcoming visitors. New York ? Photo by Kwon Haeyoung

On the 10th (local time), various goods themed around Squid Game were displayed at the Squid Game experiential entertainment space set up in Manhattan, New York. New York - Photo by Kwon Haeyoung

Netflix opened an interactive entertainment space in Manhattan, New York, where visitors can directly experience the games from the drama ahead of the release of Squid Game Season 2 this December.

Visitors can experience five games featured in Squid Game or inspired by the drama for about an hour. These include "Remembering Steps," "Marbles," "Mugunghwa Kkoci Pieot Seumnida," "Geunham" from the reality series Squid Game: The Challenge, along with a new game.

To enjoy the games, visitors must purchase tickets priced between $29 and $59 (approximately 39,000 to 80,000 KRW). Netflix sells an average of 1,500 tickets per day, and all tickets have sold out for the next three weeks, confirming the strong interest in Squid Game in the U.S. market.

On the 10th (local time), an interactive entertainment space inspired by the drama "Squid Game" opened in Manhattan, New York, featuring game experience zones based on the show. New York=Photo by Kwon Haeyoung

On the 10th (local time), an interactive entertainment space inspired by "Squid Game" opened in Manhattan, New York, featuring game experience zones based on the drama. New York ? Photo by Kwon Haeyoung

Following New York, Netflix will open Squid Game interactive entertainment spaces in Madrid, Spain this month and Sydney, Australia in December. In Korea, an experience zone is planned to open early next year.

Josh Simon, Vice President of Consumer Products at Netflix, explained at a media preview event, "Combining Squid Game's rich storytelling, massive fandom, and the interactive nature of the drama series naturally extends into real-life games. Opening experience zones in various cities around the world is a first for us."

He also noted that the popularity of Squid Game is leading to increased sales of related merchandise. "Squid Game is the most popular TV show in Netflix history, with 265 million viewers," he said. "Last year, during the Halloween season in the U.S., the training suits featured in Squid Game became popular, significantly impacting merchandise sales."

On the 10th (local time), Josh Simon, Vice President of Consumer Products at Netflix, is speaking at the 'Squid Game' experiential entertainment space set up in Manhattan, New York. Photo by Kwon Haeyoung

Netflix is currently discussing the release of products related to its content with domestic companies such as Shinsegae and CJ CheilJedang (Bibigo).

Vice President Simon stated, "Netflix collaborates with creators to deliver movies and TV shows to audiences worldwide, and now we are doing the same in the merchandise sector. We are helping Korean products reach shelves outside of Korea."