Susung Webtoon Subsidiary Global Webtoon Approaches 60 Million Members

The global webtoon platform operated by Toomics is approaching 60 million cumulative members. Toomics' parent company, Suseong Webtoon, announced on the 11th that there has been a net increase of over 20 million members in the past two years, and with the Nasdaq listing of Naver Webtoon and the rising attention to K-webtoons, the number of global members has also increased.

Toomics started English and Chinese services in 2018 and began supplying initial works in Japan through the local platform Piccoma. The scale of Toomics' global membership surpassed 30 million in 2021, reached the 40 million range in 2022, and exceeded 57 million in July this year. As demand from the US and Europe increased, the number of English-speaking members grew significantly. The steady growth in members is attributed to a diverse and continuous content lineup and localization strategies. Toomics offers K-webtoons in 11 languages across 9 countries, including English, Chinese, Spanish, and Japanese.

Toomics is expanding webtoon supply to Naver Webtoon and Kakao to grow its presence in the Asian market. In particular, it has strengthened collaborations with various e-commerce platforms such as Amazon Japan in Japan and Kuaishou in China. In Korea, excluding portal-based services like Naver Webtoon and Kakao Page, Toomics is known as the undisputed number one webtoon-specialized platform in terms of user numbers and payment scale.

A representative from Suseong Webtoon said, "This year, Naver Webtoon's Nasdaq listing served as an opportunity to raise the awareness of K-webtoons in the US market," adding, "We are strengthening global webtoon services to enhance profitability along with benefits from exchange rates." The top 10 popular webtoons in the English-speaking market on Toomics surpassed 100 million page views in the first quarter of this year.