HectoInnovation Expands 'Balloso-deuk' Function to Commerce... New 'Shopping' Tab Added

The habit-forming app ‘Ballosodeuk,’ which turns good habits into income, now offers shopping benefits to customers.

On the 11th, according to Hecto Innovation, ‘Ballosodeuk’ launched a new ‘Shopping’ tab and conducted a major app update centered on commerce features. Through this update, Ballosodeuk introduced the Shopping tab along with services such as ‘Challenge Deal,’ ‘Shopping Support Fund,’ ‘Shopping Rewards,’ and ‘Coupang Shopping.’

In the Ballosodeuk ‘Shopping’ tab, users can purchase products from various categories selected by professional MDs (Merchandisers) at reasonable prices. The ‘Challenge Deal’ menu within the Shopping tab offers popular products carefully selected by Ballosodeuk at special prices lower than the lowest online prices. Challenge Deal can be accessed using ‘Challenge Deal Tickets,’ which users receive simply by participating in daily life challenges such as ▲drinking water ▲walking ▲taking supplements.

A newly introduced ‘Shopping Support Fund,’ which can be used like cash within the Shopping tab, is also available. Through the ‘Shopping Rewards’ menu, users can earn a certain percentage of their purchase amount (varies by shopping mall) when buying products from over 20 domestic and international shopping malls including 11st, Gmarket, AliExpress, and Apple Store. Additionally, the ‘Cash’ earned as challenge rewards in Ballosodeuk can be exchanged for the Shopping Support Fund and used within the Shopping tab.

Moreover, the ‘Coupang Shopping’ feature for Coupang users provides a ‘Price Graph’ function that shows the price fluctuation history of Coupang products, helping customers find the optimal purchase timing to buy Coupang products at the lowest price.

Hecto Innovation plans to further expand the commerce features within Ballosodeuk through collaborations with famous influencers, offering users more diverse benefits and attractions.

A representative from Hecto Innovation said, “With the addition of commerce features in Ballosodeuk, we aimed to provide users with practical benefits that differentiate us from existing app-tech platforms. We will continue to expand collaborations with various e-commerce companies and enhance commerce functions to broaden Ballosodeuk’s scope.”