Hyundai Motor Company announced on the 11th that it has opened the 'I'M DOgNOR Blood Donation Center' for companion dogs in collaboration with Kyungpook National University.
'DOgNOR' is a compound word combining dog (DOG) and blood donor (DONOR), referring to blood donation dogs. Hyundai Motor is expanding its campaign to promote the culture of companion dog blood donation to regional areas, aiming to spread a proper companion dog blood donation culture.
On the 10th, Hyundai Motor held the 'Kyungpook National University I'M DOgNOR Blood Donation Center Opening Ceremony' at the lawn yard of the College of Veterinary Medicine at Kyungpook National University. Key officials attending the event included Jeong Yu-seok, Head of Hyundai Motor's Domestic Business Division; Lee Jun-taek, Head of Hyundai Motor's Daegu-Gyeongbuk Regional Headquarters; Seo Young-ok, Head of Hyundai Motor's Domestic Marketing Office; Lee In-jung, Vice President of Research and Industry-Academia Cooperation at Kyungpook National University; and Lee Man-hwi, Dean of the College of Veterinary Medicine at Kyungpook National University.
I'M DOgNOR is a social contribution campaign that Hyundai Motor has been conducting since 2019. The campaign was established to improve the situation where over 90% of blood for companion dog transfusions in Korea is supplied by blood dogs raised in poor conditions and to foster a proper culture of companion dog blood donation.
The Kyungpook National University I'M DOgNOR Blood Donation Center, opened at the affiliated animal hospital of the College of Veterinary Medicine at Kyungpook National University, is the second center following the 'KU (Konkuk University) I'M DOgNOR Blood Donation Center'?the first in Asia established in 2022 in collaboration with Konkuk University. It is the first center established in a regional area. The Kyungpook National University I'M DOgNOR Blood Donation Center will serve as a hub for expanding the nationwide network of companion dog blood donation and establishing a smooth blood supply chain by conducting blood donor dog medical care and blood donation programs.
On the 10th, Hyundai Motor held the opening ceremony of the 'Kyungpook National University I'm a Donor Blood Donation Center.' (From left) Jung Yoo-seok, Vice President and Head of Hyundai Motor Domestic Business Division, and Lee In-jung, Vice President for Research and Industry-Academia Cooperation at Kyungpook National University. Photo by Hyundai Motor
Along with the opening of this blood donation center, Hyundai Motor will also donate the 'Pet Ambulance,' newly remodeled based on ST1, Hyundai Motor's first electrified business platform.
The ST1 Pet Ambulance is an animal-exclusive ambulance designed for companion dogs in emergency situations or blood donor dogs that have difficulty moving by private vehicle. It is equipped with equipment considering actual emergency situations, including an intensive care unit (ICU) utilizing ST1's efficient spatial design, a portable lighting device that allows precise assessment of wounds during transport, and a video information processor capable of recording emergency treatment details.
A Hyundai Motor official said, "We hope that the culture of companion dog blood donation will spread nationwide through the opening of this center," adding, "Hyundai Motor will continue to carry out various activities to foster a mature culture of companion dog blood donation."
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