[Featured Stock] Naver Rises on Expectations of Q3 Profit Growth

NAVER's stock price is on the rise. Expectations that it will record outstanding profit growth in the third-quarter earnings seem to be influencing the stock price.

As of 9:27 a.m. on the 10th, NAVER is trading at 169,700 KRW, up 2.11% from the previous day.

Jung Eui-hoon, a researcher at Eugene Investment & Securities, analyzed, "Feed advertising revenue, which introduced targeted ads, is expected to perform well in the third quarter as it did in the second quarter with significant results," and added, "The commerce sector is experiencing revenue growth due to the expansion of brand stores, and additional profitability is expected if the Naver Plus Store is newly established in the future."

Researcher Jung also stated, "Although the external environment across business sectors is still not favorable, the company is maintaining top-line growth through the effects of advertising restructuring and expanded commerce profitability," and added, "Since the cost control policy is also continuing, there may be a valuation rebound due to profit growth."