Showcasing EV Products Abroad... Hankook Tire Participates in UK EES

Major Product Line Exhibitions... Sponsorship of Organizer Events

Kumho Tire & Technology booth set up inside the Everything Electric Show venue in the UK (Photo by Kumho Tire)

Hankook Tire & Technology will participate in an electric vehicle exhibition held in the UK to showcase the technology of its electric vehicle-specific products.

Hankook Tire announced on the 10th that it will participate in the 'Everything Electric Show (EES) South' held from the 11th to 13th of this month (local time) in Hampshire, UK.

Through this event hosted by the UK electric vehicle specialty magazine 'Fully Charged,' the company plans to promote its electric vehicle-specific tire brand 'ION' and establish an image as a leader in the electric vehicle tire market. At the exhibition booth, it will showcase a variety of product lines and also sponsor events and spaces operated by the exhibition organizer.

'ION' is a product developed with the goal of high-performance electric vehicles from the design stage before the commercialization of electric vehicles. Since its first launch in 2021, the portfolio has steadily expanded, and it is currently sold in about 240 specifications ranging from 16 inches to 22 inches.