FSN "Boosters, Record Highest Monthly Sales Achieved"

Boosterz, a subsidiary of FSN listed on KOSDAQ, announced on the 10th that it achieved sales of 13.7 billion KRW in August, marking approximately 76% growth compared to the same period last year. Boosterz, which surpassed 10 billion KRW in monthly sales for the first time in July this year, broke its all-time highest sales record again in just one month.

Boosterz is expanding its brand accelerating business category centered on the life & healthcare market, which is continuously growing due to environmental changes such as global warming and increased interest in health. This also had a positive impact on the recent strong performance. Notably, a food and beverage brand that has maintained a long-term partnership with Boosterz achieved remarkable sales results both online and offline as the importance of hydration was highlighted due to this year’s record-breaking heatwave. This partner brand also achieved its highest monthly sales ever.

Boosterz, aiming to achieve annual sales of 100 billion KRW, expects even greater growth in the third and fourth quarters compared to the first half of the year. In particular, as the outing season approaches, the growth of a partner shoe brand is expected to surge. This brand recorded sales growth of over 400% year-on-year in the first half of this year alone. As a brand optimized for walking based on its unique convenient functionality, it is expected to show even steeper growth starting in September, when outdoor activities increase.

Boosterz is also expanding its business area into athleisure wear, which has shown continuous growth since the second half of this year. It is placing high hopes on 'Frontuline,' an athleisure brand of Tooston F&C, with which it signed a new partnership in August. Frontuline is gaining popularity with its yoga wear product line, differentiated from the existing leggings-centered brand. It has shown sales growth for four consecutive years. While expanding its lineup beyond basic athleisure products to include everyday apparel encompassing meditation apparel, Boosterz’s integrated advertising marketing capabilities are also being concentrated, making significant growth possible within a short period.

Additionally, Boosterz is maximizing cost efficiency in advertising marketing by actively adopting AI. Boosterz operates its own AI platforms, 'Crex.ai' and 'Creling.' Through these, it significantly reduces advertising marketing costs, time, and manpower. In fact, after introducing Crex, the usage rate of paid images dropped by over 90%. The speed of ad production also improved by more than 70%. Currently, Boosterz is collaborating with Adqua Interactive, another FSN group company, to produce new AI advertisements, which are scheduled to launch in October.

Seo Jeonggyo, CEO of Boosterz, said, "Thanks to the synergy between Boosterz and partner brands, we have broken our highest performance records again in August following July." He added, "From September, partner brands will enter their peak season, and advertising marketing for the athleisure brand Frontuline will also be in full swing." He continued, "We expect better results in the second half of the year than in the first half by maximizing efficiency through the use of AI advertising on our own platform, and we will do our best to achieve annual sales of 100 billion KRW and operating profit of over 10 billion KRW this year."