[2024 NBCI] ESG Management Model Pursuit SK Telink 00700
Air Purifier LG PuriCare, Air Conditioner LG Whisen, etc. Receive Positive Response
In the international calling industry, SK Telink ranked first in this year's National Brand Competitiveness Index (NBCI). In the air purifier and air conditioner industries, LG Electronics took the top spot.
The number one NBCI brand in the international calling sector this year is SK Telink's 00700. Behind SK Telink's recognition as the best international calling brand, surpassing competitors, lies its ESG (Environmental, Social, and Governance) management model. 00700 annually publishes the ‘Top 10 International Spam Origin Countries,’ analyzing and summarizing international spam origin countries and crime types, leading efforts to prevent customer harm from international calls. Additionally, SK Telink collaborates with various social ventures and social enterprises to support multicultural family children by providing free international call vouchers and donating read books. They also practice sharing by volunteering to support basic necessities for children at risk of malnutrition and other socially vulnerable groups.
To ensure prompt customer request responses, complaint handling, and differentiated services, SK Telink has also streamlined the operation of its customer center, the frontline of customer contact. By analyzing consultation content, they identified customer inconveniences and improved the refund process and simplified documentation, drastically reducing the refund processing period from a maximum of 10 days to within 3 days. Above all, SK Telink continuously conducts voice quality monitoring in 16 major countries and connection quality tests in 50 countries to provide excellent call quality.
In the air purifier industry, LG Electronics ranked first this year. LG Electronics released a product equipped with a ‘UV Sterilization Air Purifier’ function that eliminates bacteria and viruses in the inhaled air. This is the LG PuriCare Objet Collection 360˚ Air Purifier, which manages indoor air more hygienically. The ‘LG PuriCare Objet Collection 360˚ Air Purifier UV Sterilization’ is the first LG air purifier to apply ultraviolet sterilization to the inhaled air. The air drawn in from the bottom of the product passes through a filter that removes ultrafine dust and five major harmful gases causing household odors, including ammonia, formaldehyde, and toluene. The new UV sterilization function removes 99.9% of airborne bacteria and 99.8% of airborne viruses in the air that has passed through the filter.
This new product received the ‘PA (Pure Air) Certification’ as an ‘Air Sterilization Cleaner’ from the Korea Ozone Ultraviolet Association. The Korea Ozone Ultraviolet Association grants certification after evaluating the performance of air sterilization products so that consumers can select reliable products for indoor air quality management. By adding specialized filters that enhance desired functions, air quality can be managed more effectively for various purposes. Specialized filters include pet-specific filters, new house filters, exhaust smoke filters, vapor filters, and allergen filters.
LG Electronics also ranked first in the air conditioner industry with LG Whisen. The new LG Whisen View air conditioner features the ‘AI Smart Care’ function, which controls the direction, strength, and temperature of the airflow using differentiated artificial intelligence (AI) technology. AI Smart Care analyzes the space based on the layout set in the LG ThinQ app, providing optimal comfort without the customer needing to adjust the airflow strength or direction manually. It quickly lowers the indoor temperature to the desired level with rapid airflow and then maintains that temperature.
Additionally, the Whisen View air conditioner allows the front panel to be opened for internal cleaning. The product’s top can be easily opened to clean the inside of the air conditioner thoroughly. Previously, opening the panel required disassembling about twenty screws, which was complicated and inconvenient. The new product opens by loosening just one screw and pressing a button. The design is also eye-catching. The clean exterior with the air outlet on the side fits well in any space. By replacing the bottom of the product with a ‘View Case,’ it can be used as an interior accessory to display figurines, books, or picture frames.
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