Character-Driven Storytelling
Everland Zookeeper Chemistry Shines
Everland's panda content is gaining attention on social media.
Samsung C&T Resort Division's Everland announced on the 7th that its panda video content, which started this year, has surpassed 25 million cumulative views on YouTube and Instagram.
Contents such as 'Sarang's Parenting Diary,' 'Love Dad is LOVE,' and 'Owa Dung Dung' each depict the daily lives of mother panda Aibao, father panda Lubao, and the twin baby pandas Ruibao and Huibao, who are siblings of Pobao.
An Everland official said, "Content showing the pandas' personalities and daily lives is receiving positive responses."
'Sarang's Parenting Diary' expresses the parenting process of mother panda Aibao in a diary format. 'Love Dad is LOVE' portrays father panda Lubao in a documentary style.
'Owa Dung Dung' is content focusing on the interactions between zookeeper Oh Seung-hee and the twin pandas, and it is currently ongoing.
Everland is training the twin pandas to adapt to the outdoor enclosure and plans to reveal their outdoor living scenes within this year.
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