MZ Generation Enthralled by Mapo-gu Sky Road... Alley Market Sales Increase by 10%

Mapo-gu Successfully Concludes the 2nd Sky Road Festa, a Festival Where Wishes Come True

As Mapo-gu's Haneulgil gained popularity and the MZ generation became enthusiastic, the sales of local alley businesses increased by about 10%.

This led Haneulgil to rank first in sales growth among Seoul's local brand alley businesses, and following Red Road, Haneulgil was recognized as the most active alley business district in Mapo-gu.

On the afternoon of the 5th, Park Gang-su, the mayor of Mapo-gu, attended the '2nd Haneulgil Festa' at the Mapo Saebit Cultural Forest lawn plaza and Haneulgil business district to share the joy of the autumn festival with residents.

At the festival site that day, numerous residents gathered to enjoy the Haneulgil Festa, the representative festival of the Hapjeong-dong business district, amid the cool autumn weather, creating a great atmosphere.

The festival began with tango performances by the 'Tune Around Jazz Band' and 'Tain Na Jasin,' followed by the opening ceremony hosted by Jo Young-gu starting at 5 p.m.

In particular, the background music of the special video screened at the opening ceremony, 'Sowon-gil Gido' (Wish Road Prayer), was personally written by Mayor Park Gang-su, adding special meaning.

Afterwards, talented singers such as Hong Isaak, Maya, Bobby Kim, and Kwak Jin-eon appeared, heating up the festival's excitement even more.

At the festival site, in addition to performances, a variety of food, sights, and activities were abundantly prepared, allowing residents to enjoy the autumn atmosphere happily with their lovers, friends, and families.

Mayor Park Gang-su said, "As Haneulgil gained popularity and the MZ generation became enthusiastic, the sales of alley businesses increased by about 10%, ranking first in sales growth among Seoul's local brand alley businesses. Following Red Road, Haneulgil was recognized as the most active alley business district in Mapo-gu. We will spare no support to help Haneulgil business district grow into a representative business district of Seoul."

Mapo-gu deployed safety management personnel at the Mapo Saebit Cultural Forest, where the Haneulgil Festa was held, to manage the crowd orderly and ensure that spectators enjoying the Seoul International Fireworks Festival could return home safely.