Guri-si Conducts 'Promotion Trends and SNS Marketing Strategy Training'

For All Employees... Learning Effective Promotion Methods to Actively Communicate with Citizens

Guri City held a "Promotion Trends and SNS Marketing Strategy Training" for all employees on the 2nd at the Guri City Hall auditorium.

Guri City, Gyeonggi Province (Mayor Baek Kyung-hyun) announced on the 4th that it conducted a 'Promotion Trends and SNS Marketing Strategy Training' for all employees at the Guri City Hall auditorium on the 2nd.

This training was promoted with the purpose of enabling all employees to learn the latest SNS trends and effective promotional techniques to efficiently promote city policies and projects, and actively communicate with citizens in their work.

The training was conducted by instructor Jung Jin-su, CEO of Gamseong Company, beginning with discussions on digital marketing trends, followed by detailed explanations including characteristics and case analyses of each SNS platform.

In particular, the training enhanced understanding of promotional methods using mobile devices recently, and provided concrete practical work on how to apply promotional strategies in actual tasks, receiving great responses from the attending employees.

Mayor Baek Kyung-hyun of Guri City said, “Since the training was conducted so that all employees can timely understand promotional methods suited to the characteristics of each SNS platform, we will strive to establish practical promotional strategies and actively communicate with citizens.”