Integrated Communication for Affiliate Win-Win Program
Kakao announced the group-wide win-win business slogan "Closer, Kakao" on the 30th. It signifies the commitment to support everyone in enjoying not only the convenience of daily life and the necessary future but also closer human relationships by leveraging Kakao's technology and services.
Kakao Group's win-win approach aims to enhance the growth and capabilities of various stakeholders, including users, partners, creators, future talents, and the digitally disadvantaged. By utilizing technology and services to connect partners and customers, it helps achieve business success, bridges the digital divide, and supports future developers and creators in getting closer to their dreams.
The representative win-win programs promoted under the slogan "Closer, Kakao" include ▲'Project Dangol,' which supports small business owners in communicating more closely with customers through digital means ▲'Senior Digital School,' aimed at improving digital literacy among the elderly ▲'Kakao Tech Bootcamp' and 'Friendly Digital World,' which help strengthen the technical skills and digital citizenship of future talents ▲and 'Tech for Impact,' which seeks to solve social issues through technology.
Starting with the slogan announcement, Kakao plans to integrate and communicate the previously individually conducted win-win projects by Kakao and its affiliates at the group level, aiming to create synergy among the projects. Various initiatives such as building a homepage where all win-win programs can be accessed, producing campaign videos, and user participation events will be carried out.
A Kakao representative said, "Starting with the announcement of this integrated win-win slogan, we plan to conduct various campaigns," adding, "Going forward, Kakao will continue to strive relentlessly to solve social problems using technology and services and to make the daily life and future that everyone needs closer."
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