Jeonbuk Police Launch Campaign to Eradicate Crimes Including Deepfake
Kim Yeji (31, Imsil County Office), the silver medalist in shooting at the 2024 Paris Olympics, has joined forces with the Jeonbuk Police to promote crime eradication.
On the 27th, the Jeonbuk Provincial Police Agency announced that it had produced two public service announcement videos on preventing crimes that infringe on people's livelihoods, featuring Kim Yeji. Each 30-second video addresses the seriousness of deepfake crimes and guidelines for preventing financial fraud.
Jeonbuk Provincial Police Agency's Crime Prevention Promotional Video with Athlete Kim Yeji [Photo source=Captured from Jeonbuk Provincial Police Agency Facebook]
In the deepfake crime prevention video, Kim Yeji holds a shooting target in one hand and warns, "Illegal composites using deepfakes leave records of both production and distribution," adding, "Criminal records will remain?are you going to do it?"
In another video, Kim Yeji delivers the message, "Be suspicious and verify high returns, principal guarantees, and high-paying part-time jobs," and cautions, "You are not immune to phishing crimes. It’s just that your turn hasn’t come yet." She also introduces financial fraud prevention guidelines: "Hang up, suspect, and verify."
The Jeonbuk Police Agency plans to post these videos on social networking services (SNS) and share them with financial and educational institutions in the province to be used as educational materials. A Jeonbuk Police official said, "We expect greater crime prevention effects with Kim Yeji, who is loved by the public, participating," and added, "We will strive to prevent crimes infringing on people's livelihoods through promotions that meet the public’s perspective."
Kim Yeji gained attention by winning the silver medal in the women's 10m air pistol event at the 2024 Paris Olympics. Her shooting performance became a hot topic on SNS, and she was selected as one of NBC’s 'Top 10 Stars of the Paris Olympics.' Elon Musk, CEO of Tesla, also shared a video of Kim Yeji’s competition on X (formerly Twitter), writing, "Kim Yeji should be cast in an action movie. No acting skills needed," which sparked widespread interest.
Having quickly risen to Olympic stardom, Kim Yeji reportedly signed an agent contract with the entertainer management company 'PLFIL' last August. At the time, she said she signed the contract because she wanted to promote the less popular sport of shooting more widely and planned to engage in broadcasting activities as long as they did not interfere with her training and competitions.
Subsequently, Kim Yeji made headlines again by being cast as a 'killer' in a film. She was cast alongside Indian actress Anushka Sen and others as a killer in the spin-off short-form series 'Crush' of director Lee Jungseop’s film 'Asia.' This film, featuring multinational actors from the U.S. and more than seven Asian countries, is known for addressing issues of racial hatred and discrimination.
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