Bungaejangter Campaign Wins 4 Awards Simultaneously at the World's Largest PR Awards Ceremony

"Sell What You Love, Do What You Love"
Simultaneous Wins of 4 Main Awards at Saber Awards

Used goods trading platform Bungaejangter announced on the 27th that its campaign "Selling What You Like, Doing What You Like" (Jopalsophab) simultaneously won four main awards, including the Diamond SABRE Award, the highest honor in the Asia-Pacific region, at the world's largest PR awards, the "2024 SABRE Awards."

Bungaejangter received main awards in four categories: Superior Achievement in Purpose for the Diamond SABRE Award, Geographic Korea, Influencer Marketing, and Retailers.

Now in its 14th year, the SABRE Awards is an awards ceremony hosted by Provoke Media, the most prestigious organization in the PR field. Each year, it recognizes campaigns that achieved outstanding results in marketing communications, branding, digital, and social media worldwide in the previous year.

Bungaejangter's "Jopalsophab" is an online and offline campaign that tells stories of finding new life value through secondhand trading. At this awards ceremony, the "Jopalsophab" campaign received high marks for shifting the paradigm of recognizing secondhand trading and actively leading a sustainable consumption culture.

Lee Sin-ae, Communications Director at Bungaejangter, said, "The Jopalsophab campaign started from our interest in Bungaejangter users, and the fact that Bungaejangter accompanies our users in the process of achieving what they currently like is a proud story we want to widely share."