Achieved in 5 Months... Success of Promotion and Sales Strategies
Key to Success: Targeting Metropolitan and Regional Events
25% Discount Event on Rice and Grains Starting from the 25th
The number of subscribers to 'Matteul Muan Mall,' an online shopping mall in Muan County, has surpassed 10,000. The photo shows a promotional scene for Matteul Muan Mall held at Yongsan Station in Seoul. [Photo by Muan County]
The number of subscribers to the Jeonnam Muan-gun agricultural specialty online shopping mall, ‘Matteul Muan Mall,’ has surpassed 10,000 within five months of its opening.
Although it launched later than other local governments in April, it has achieved results through steady online and offline marketing and a carefully selected agricultural specialty product sales strategy.
In particular, it actively participated in promotional activities in the metropolitan area and local events, and seasonal events such as festivals, summer, and Chuseok, as well as various special exhibitions like rice consumption promotion, have been very popular each time.
Muan-gun plans to hold various events, including a congratulatory comment gift event and discounts on some items, to celebrate surpassing 10,000 subscribers.
Additionally, until the 30th, a 3,000 KRW discount event is underway for purchasing Muan’s representative agricultural products, onions and garlic, and from the 25th to October 8th, a special exhibition offering a 25% discount on rice and mixed grains to promote rice consumption will also be held.
County Governor Kim San said, “Now that we have surpassed 10,000 subscribers, we will prepare various promotions and support policies to repay their support and expectations,” and added, “We will continue to strive so that Matteul Muan Mall can achieve remarkable results as an online direct transaction platform connecting local sellers and consumers.”
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