Daechung Small and Medium Business and Agriculture-Fishery Cooperation Foundation Supports K-Small Businesses' Entry into Europe

The Foundation for Cooperation between Large, Small and Medium Enterprises and Agriculture, Fisheries and Food Industry will hold the 'K-COLLECTION with KCON GERMANY 2024' on the 28th and 29th at Messe Frankfurt in Frankfurt, Germany.

'K-Collection with KCON Jeomoney 2024' poster. [Photo by Korea Foundation for Cooperation of Large, Small and Medium Enterprises and Agriculture, Fisheries]

'K-COLLECTION' is a promotional exhibition for excellent small and medium-sized enterprise products held since 2014 in connection with CJ ENM's K-pop-centered Hallyu festival 'KCON.'

This year, it was held in Tokyo, Japan in May and Los Angeles, USA in August, achieving export results of about 10.5 billion KRW, and plans to support new market entry for K-SMEs with KCON's first entry into Germany this time.

Starting this year, the range of participating items is being expanded to include not only promising consumer goods such as cosmetics and food but also content service SMEs.

The boy group ONF was selected as the K-COLLECTION Germany ambassador. By linking various fan goods and fan events, they will promote visits to K-COLLECTION both online and offline, encouraging purchases by European consumers. Participating companies' products can also be purchased on the K-COLLECTION online planning mall until the end of this year.

An official from the Foundation said, "As a hub of transportation, logistics, and economy in Europe, Frankfurt gathers Hallyu fans from various European countries, and we plan to support opportunities for our SMEs to enter various European countries continuously."