FSN Strengthens TikTok-Based Advertising Marketing Services Including Short-Form and Mobile Coupons

FSN, a KOSDAQ-listed company, announced on the 24th that it will strengthen its TikTok-based advertising marketing services. Along with short-form content, which has become the latest advertising marketing trend, the company plans to actively utilize TikTok in its mobile coupon business as well.

TikTok is a globally popular short-form platform with approximately 1 billion users worldwide. It is also known to have over 10 million users domestically, and by popularizing short-form content, which is the trendiest content type, it is regarded as one of the most important media channels in the advertising marketing industry.

Recently, FSN acquired 'Giftletter,' a mobile coupon specialist supplier, through its affiliate Hyper Corporation. Giftletter operates a B2B business supplying (issuing and sending) various mobile coupons to corporate members through its Biz Mall ‘GiftN’, and a B2C business selling (sending) mobile coupons via Kakao Gift, open markets, and more. Utilizing its own database, Giftletter is also pursuing a new business in target marketing optimized for customers’ purchasing patterns and living areas, which is expected to create strong synergy with FSN’s advertising marketing business.

In particular, since 2021, Giftletter has been the exclusive supplier of mobile coupons to TikTok Lite, the app-tech version of TikTok, where users can exchange points earned through TikTok friend invitation activities for Giftletter’s mobile coupons. Currently, Giftletter has secured about 420 partner brands and over 800 collaborators, including Naver, Kakao, Coupang, and 11st, which is expected to significantly support FSN’s brand accelerating business in the future.

FSN has actively collaborated with TikTok in its advertising marketing and commerce business areas. Its subsidiaries Adqua Interactive and Next Media Group managed TikTok’s 'TikTok #CoupleLog Campaign,' planning advertisements and events targeting couples aged 18 to 25. Additionally, TikTok has been utilized in marketing for various clients such as CJ Olive Young, Yuhan-Kimberly, Subway, and LG Uplus. Boosters also actively use TikTok for accelerating partner brands, notably executing short-form campaigns centered on TikTok, achieving over 10 million total views within one month of campaign operation.

Seojeonggyo, CEO of FSN, stated, "TikTok is a global leading platform with over 1 billion users and the best channel to utilize the latest trend of short-form content. As a company with strong competitiveness in short-form, we will actively leverage TikTok. With Giftletter, which exclusively supplies mobile coupons to TikTok Lite and plays a key role in the domestic mobile commerce business, joining FSN’s group companies, we can now utilize TikTok as a marketing channel in more diverse ways and create greater synergy."