LG Electronics Unveils Endangered Species 'Badasaja' Campaign Video in New York Times Square

The Third Theme Following the Snow Leopard in April and the Bald Eagle in July

LG Electronics is taking the lead in global marine ecosystem protection activities.

On the 24th, LG Electronics announced that it unveiled the third video of 'The LG Endangered Species Series' featuring the 'sea lion' on the Times Square billboard in New York, USA.

This campaign displays the beautiful and dynamic images of animals endangered by climate change on the Times Square billboard to raise awareness of the importance of biodiversity and to alert people about carbon emissions and global warming. The videos released in April (snow leopard) and July (bald eagle) have informed approximately 36 million Times Square visitors about the importance of environmental protection.

On the 23rd (local time), LG Electronics unveiled the third "Endangered Animal Protection Campaign with LG" video themed around the "sea lion" on the Times Square electronic billboard in New York, USA. This video uses 3D to depict sea lions suffering from habitat destruction and food shortages caused by marine debris and global warming, conveying the seriousness of marine pollution.
[Photo by LG Electronics]

This video shows a 3D depiction of sea lions suffering from habitat destruction and food shortages due to marine debris and global warming, conveying the seriousness of marine pollution. Sea lions are endangered animals designated by the International Union for Conservation of Nature (IUCN), with their population known to have decreased by more than 60% over the past 40 years.

In particular, this video was released to coincide with Climate Week NYC, which began on the 22nd local time, and is expected to deliver the message "Clear Seas, the Start of a Good Life" to many people.

Climate Week NYC is a large-scale climate event held annually since 2009 by the international nonprofit organization The Climate Group in cooperation with New York City and the United Nations General Assembly. This year, it will be held for a total of eight days from September 22 to 29, where governments, companies, and civic groups from around the world will gather to carry out various activities to respond to climate change.

Additionally, LG Electronics plans to collaborate with global education specialist Discovery Education to produce educational materials related to sea lions and distribute them online for free.

Jung Kyu-hwang, President of LG Electronics North America, said, "We will continue the endangered species protection campaign and spread awareness of the seriousness of climate change and the importance of biodiversity conservation to customers around the world."