Global healthcare company Moa Life Plus announced on the 23rd that it has renewed and launched its individually recognized health functional food brand, Immunity88 Gold, in collaboration with ‘Tinyping,’ the number one kids intellectual property (IP) in Korea.
The renewed product features package designs incorporating four popular Tinyping characters: Hatchuping, Fosilping, Mallangping, and Shashaping.
Immunity88 Gold, a health functional food recognized by the Ministry of Food and Drug Safety for its functionality, uses the patented ingredient PGA-K (poly-gamma-glutamic acid potassium) as its main component, which Moa Life Plus has individually obtained approval for. The high-purity single compound PGA-K is a substance researched by Moa Life Plus for nearly 25 years, cultivated using proprietary technology and produced through a sophisticated process. Human application tests on Koreans confirmed that it increases the activity of NK cells (natural killer cells), which represent innate immunity, by 52.3%.
Based on various scientific evidence, PGA-K has been selected as one of Korea’s top 10 new technologies and a world-class product. It is also registered as a New Dietary Ingredient (NDI) by the U.S. FDA and has secured dozens of related patents recognized globally, including in the United States, Europe, Japan, China, and Korea.
The renewed Immunity88 Gold, launched in collaboration with Tinyping, is an apple-flavored liquid type designed so that children can enjoy it like a tasty snack. By adding popular characters that children love, the product encourages children to think of the health functional food as a snack, allowing them to enjoy both taste and health benefits.
A Moa Life Plus representative stated, “We hope this helps our children establish the habit of taking care of their health on their own through Immunity88 Gold,” and added, “We expect this collaboration with Tinyping to be a green light for entering the global children’s health functional food market, including China and Southeast Asia, as well as Korea.”
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