Simmons Bed Launches ‘Beautyrest’ Featuring Cutting-Edge Technology Concentration

Sleep specialist brand Simmons has launched a new Beautyrest product applying vanadium material to POSCO-produced hot-rolled steel for the first time in domestic manufacturing and production, ahead of the 100th anniversary of the launch of the 'Beautyrest Collection.'

Vanadium increases the strength and temperature stability of steel and alloy steel, offering excellent flexibility, elasticity, and durability. It withstands extreme conditions such as high pressure and high temperature, and is widely used as a special material in aerospace engineering technology.

Simmons 'Beautyrest' New Product.

The Simmons Vanadium Pocket Spring has undergone durability testing compressing the spring up and down more than 200,000 times a day for over 10 million cycles without breaking, significantly improving durability compared to existing products, enabling semi-permanent use.

In particular, Simmons has built an optimal portfolio toward the 'perfect bed' by proving safety beyond technology, including its unique features such as ▲ Radon and thoron safety product certification ▲ National eco-friendly certification by the Ministry of Environment ▲ Production of flame-retardant mattresses that do not easily catch fire.

This new product uses carefully selected materials to create the best sleep environment, including not only the vanadium pocket spring but also 'American Cotton Padding' made from natural plant-based materials extracted from American cotton to improve breathability and warmth, 'Mild Mohair Padding' that offers optimal warmth and comfort, and 'Soft Alpaca Padding' with extreme softness and delicate texture.

A Simmons representative stated, "The 'Simmons Vanadium Pocket Spring,' which embodies technological innovation and differentiation, holds an overwhelming advantage compared to any other pocket spring," adding, "This product also includes radon and thoron safety product certification, flame-retardant technology that resists fire, and national eco-friendly certification from the Ministry of Environment."