"Sold Out Immediately After Restock"... What Is the 'Mallangfit' That Set Daiso App on Fire?

Refrigerator Organizer 'Mallangfit' Sold Out Frenzy
'Online Open Run' Phenomenon via Daiso App Also Observed

Daiso's flexible storage container 'Mallangfit' continues to sell out, with consumers sharing 'purchase tips' among themselves.

Daiso's 'Mallangfit' series has been sold out continuously since its release last May, gaining a reputation as a "must-have for freezer organization." [Image source: Captured from Daiso's official website]

According to industry sources on the 22nd, the 'Mallangfit' series, launched last May, has gained a reputation as a 'must-have for freezer organization' and has continued to sell out. The 'Mallangfit' comes in a total of 12 types with various capacities ranging from 600㎖ to 1.25ℓ. It is made of a strong soft plastic material, which makes it easily bendable. Because of this, the containers can be bent to easily separate frozen food stuck together, making it an essential item for freezer organization. The price is also affordable, ranging from 1,000 to 3,000 won, which is cheaper than similar products on other shopping platforms priced between 7,000 and 8,000 won.

Daiso's 'Mallangfit' series has been sold out continuously since its release last May, gaining a reputation as a "must-have for freezer organization."
[Image source: Captured from Daiso official website]

As soon as 'Mallangfit' is restocked, it quickly sells out both online and offline stores. Except for a few branches, Daiso stores in Seoul show no stock available. To purchase the desired product, consumers line up at stores before business hours or participate in an 'online open run' through the Daiso Mall app. They set restock notifications and buy immediately upon arrival of new stock. According to Daiso officials, due to the high number of buyers waiting, the 'Mallangfit' series usually sells out within 10 minutes after restocking.

Some consumers who succeeded in purchasing share 'restock tips' through online communities. The main tips include ▲waiting during restock times around 10 a.m. and 7 p.m. ▲pre-adding the desired size to the shopping cart in advance.