Premium Location at Anseong's Core Center Featuring Luxury Brand 'Haneulchae' Product Appeal
‘Seulse-gwon’ complexes, which offer convenient access to essential living infrastructure, are showing strong performance. As the trend of valuing time above all else, known as ‘Siseongbi,’ continues to spread, these complexes are attracting significant attention from buyers even in new supply.
According to a recent survey by the Korea Gallup Research Institute on the ‘2024 Real Estate Trend: Desired Housing,’ the most important locational factors when deciding on a home were convenient transportation and easy access to living conveniences and commercial facilities, each chosen by 61% and 59% of respondents respectively. Considering that proximity to the workplace and work-home closeness accounted for 46%, it is clear that living convenience facilities have a major influence on housing decisions.
According to the Korea Real Estate Agency’s Subscription Home, ‘Dongtan 2 New City Dongtan Station Daebang Elyum The Signature,’ which received applications in July, leveraged the abundant living infrastructure of Dongtan New City and attracted 116,621 applicants, recording an average subscription competition rate of 626.99 to 1.
At the same time, ‘Gwacheon Dietre Prestige,’ supplied in Gwacheon, was also well-received as a complex sharing the infrastructure of Gwacheon and Pyeongchon, including E-Mart and Lotte Department Store. It received 103,513 subscription accounts, showing an average competition rate of 228.51 to 1.
A real estate expert said, “As the trend of valuing time as much as money spreads, ‘Seulse-gwon’ complexes are becoming even stronger. Complexes located in areas rich in living infrastructure show higher preference based on their rarity. In the metropolitan area, complexes occupying central locations tend to have very high prices for purchase, rent, and sale, so landmarks that offer relatively reasonable home ownership are expected to enjoy high popularity.”
Meanwhile, the ‘Anseong Haneulchae Laquciel,’ a Seulse-gwon complex that allows convenient enjoyment of abundant infrastructure, is becoming a landmark securing the prime central location in Anseong, Gyeonggi Province.
Located in Seokjeong-dong, Anseong-si, Gyeonggi-do, Anseong Haneulchae Laquciel consists of two buildings ranging from four basement floors to 49 above-ground floors, comprising 466 apartment units with a net area of 84㎡ and 42 officetel units with net areas of 112㎡ and 115㎡.
Anseong Haneulchae Laquciel stands out with a differentiated location that goes beyond a simple Seulse-gwon. It is situated between E-Mart Anseong Branch and Geumseokcheon Stream, allowing residents to cross just one street to enjoy both E-Mart and a pristine natural environment simultaneously. Additionally, it is surrounded by abundant living infrastructure including Anseong Market, Gyeonggi Provincial Medical Center Anseong Hospital, central commercial facilities to be formed around the Ayang district, as well as cultural and administrative facilities such as CGV and Anseong City Hall.
Access to and from the complex is convenient via Jungang-ro and Ayang-ro, and entering the Pyeongtaek-Jecheon Expressway through National Route 38 provides easy use of the metropolitan road network including the Gyeongbu Expressway and Jungbu Expressway. Especially, with the planned opening of the Seoul-Sejong Expressway section from Guri to Anseong (Anseong Matchum IC) this year, travel to Seoul is expected to take about 40 minutes.
Educational conditions are also excellent. Nearby prestigious school districts and academies include Naehyehol Elementary, Baekseong Elementary, Biryong Elementary, Biryong Middle, Anseong High, Anseong Girls’ High, and Anbeop High. Furthermore, Geumseokcheon Stream flows near the complex, and there are many nearby park facilities such as Almisan Park and Dolumul Park.
Demand for proximity to workplaces is also expected to be high. Residents can conveniently access numerous industrial complexes nearby, including Donghang General Industrial Complex, the planned Semiconductor Materials and Components Specialized Complex, Anseong Techno Valley (planned), Anseong 1st, 2nd, 3rd, and 4th Industrial Complexes, the planned Samsung Semiconductor Factory, and the planned Yongin SK Semiconductor Cluster.
As the prestigious residential brand Haneulchae is applied, the product differentiation from other complexes is also notable. All units are primarily south-facing for excellent natural light, and designed mainly with 4-bay and LDK layouts to provide superior sunlight exposure and openness. Large pantries, powder and dressing rooms, and ample storage spaces are provided throughout to maximize space utilization.
Various community facilities aimed at residents’ health and convenience are also strengths. Plans include a fitness center, GX room, locker rooms, screen golf, indoor golf practice range, residents’ meeting room, daycare center, and indoor children’s playground. Notably, for the first time in Anseong, breakfast and dinner services will be provided to elevate residents’ lifestyles. The complex will also feature a water lounge (central plaza) harmonizing water features, lawns, and trees, as well as children’s playgrounds and residents’ exercise facilities.
Anseong Haneulchae Laquciel is a private construction rental housing project offering the advantage of moving in and living like a hotel without worries about rent or home prices at a reasonable cost, with the possibility of home ownership through sale conversion after 10 years. Additionally, with Housing and Urban Guarantee Corporation (HUG) insurance coverage, residents can live securely without concerns about rental deposits, and both non-homeowners and single-homeowners can maintain eligibility for new subscription applications.
Moreover, unlike regional housing cooperatives or cooperative private rental housing with uncertain business feasibility, this private construction rental housing project has obtained business approval, with the developer L&B Co., Ltd. having completed 100% of land acquisition and permits, so no additional charges will occur. Especially, with a 5% down payment and principal guarantee system, even if construction does not start, a full refund of the principal is guaranteed, allowing safe investment. Also, if the leasehold is waived after four years, the entire rental deposit will be refunded.
The model house is located in Oksan-dong, Anseong-si, Gyeonggi-do.
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