The Return of Kim Soo-hyun... Reappointed as Tous Les Jours Model After 10 Years

26th Advertising Video Release
Plan to Promote New Product 'Gibonjoeun'

CJ Foodville's Tous Les Jours announced on the 20th that it has selected actor Kim Soo-hyun as its model and will launch a brand campaign.

This is the second time since 2015 that Kim Soo-hyun has been the brand model for Tous Les Jours. Tous Les Jours stated, "We judged that Kim Soo-hyun, who has expanded his own territory across TV and screen based on solid acting skills, and Tous Les Jours, which has grown through endless changes and challenges while maintaining the basics, have a well-matched image, so we decided to select him as a model again after 10 years."

Tous Les Jours plans to release an advertisement video featuring Kim Soo-hyun on the 26th and continue full-scale campaign activities. Based on the message "Make what you like more pleasant, make what you like more fundamentally good," the campaign will highlight Tous Les Jours' core value of elevating the basics of bakery to provide consumers with a pleasant experience. It will also effectively promote new products such as the "Fundamentally Good Rice Bagel" and "Fundamentally Good Salt Butter Bread."

A CJ Foodville official said, "Kim Soo-hyun is an actor with a unique healthy and trustworthy image, and we expect that he will deliver Tous Les Jours' campaign message more sincerely as the model this time," adding, "We will actively promote Tous Les Jours' fundamentally good charm through the chemistry with the trusted actor Kim Soo-hyun."

Meanwhile, Tous Les Jours recently launched three types of rice bagels and bread that focus on the basics of bakery. You can enjoy the "Fundamentally Good Rice Bagel," "Fundamentally Good Olive Bagel," and "Fundamentally Good Sesame Bagel," which feature a moist and chewy texture made with Tous Les Jours' unique rice tangzhong and rice fermentation sugar. The bestseller "Salt Butter Roll" has been reinvented as the "Fundamentally Good Salt Butter Bread," which offers a deeper flavor with three pieces of Isigny butter and an attractive salty taste of salt.