Musinsa Edit Shop Opened at Seongsu Daerim Warehouse Surpasses 100 Million KRW in Daily Sales

Cumulative Transaction Amount of 660 Million KRW Over 6 Days
Maximum Daily Sales of 130 Million KRW
Up to 4,200 Visitors Per Day

Musinsa announced on the 20th that its newly launched select shop in Seongsu-dong, Seongdong-gu, Seoul, 'Musinsa Store Seongsu@Daerim Warehouse,' recorded a cumulative transaction amount of 660 million KRW just six days after opening.

Opened on the 13th, Musinsa Store Seongsu@Daerim Warehouse is a select shop that brings together over 100 popular fashion and sneaker brands in one place. According to Musinsa, during the first weekend after opening, a queue formed early in the morning, creating an 'open run' phenomenon.

Customers visiting Musinsa Store Seongsu@Daerim Warehouse.
[Photo by Musinsa]

Sales also showed strong performance. As of the 18th, the sixth day since opening, the total cumulative transaction amount reached 660 million KRW. On the weekend before the Chuseok holiday, the 15th, the daily transaction amount exceeded 135 million KRW, marking the highest daily transaction amount. Approximately 4,200 people visited the store on that day alone. Notably, foreign customers accounted for 20% of the purchasers.

The popular sneaker release event held for three days to celebrate the opening also received a positive response. The newly released 'Asics Gel-Kayano 14 MSS' sold out in all sizes immediately after sales began, while 'Adidas Taekwondo' and 'Puma Speedcat OG' sold out except for some sizes. In particular, a queue formed late at night on the 14th, the day before the release, for the 'Asics Gel Kayano 14 MSS Black: Glacier Grey.'

During the first week after opening, shop-in-shop brands such as ▲Trimming Bird ▲Adidas ▲Marithe Francois Girbaud and pop-up brands like ▲The Club ▲Grails gained popularity. The 'Blue Check Windbreaker,' launched exclusively by Grails at Musinsa Store Seongsu@Daerim Warehouse, sold out. Additionally, new autumn products from emerging brands such as ▲As On ▲AAE ▲Ohesio ▲Type Service also achieved good results.

A Musinsa representative said, "Musinsa Store Seongsu@Daerim Warehouse is emerging as a hot place where customers with a high preference for brand fashion, with an average spending of 150,000 KRW per customer, enjoy shopping," adding, "We thank the customers who showed great interest from the opening and plan to increase opportunities to experience differentiated brand curation specialized in women's fashion offline."