"Plans to Share Brands and Daily Life, etc."
Cha Moon-sun, the third-generation owner of Aekyung Group and CEO of the vegan cosmetics brand 'Tallidacum,' has started working as a YouTuber. Cha's channel gained over 10,000 subscribers within six days of the video release.
Recently, Cha launched a segment called ‘Cha Moon-sun’s Dalrida Dream’ on the Tallidacum YouTube channel and began her full-fledged YouTuber activities. In a video posted on the 13th, she appeared and said, "The (Tallidacum) brand has been around for five years, but many people still don’t know about it," adding, "Many even ask if I go to work, so I want to clear up that misunderstanding," explaining the reason for starting her YouTube activities.
She continued, "As a mother, I am doing my best to fulfill my role, and as a CEO, I am also working hard," and said, "Because I am involved in many different things, I want to create a channel that many people who are living diligently can relate to." She added, "Through new segments on the channel, I plan to share how Tallidacum is made along with my daily life."
The content is released every Friday at 6 p.m. Within less than a week since the video was published, the channel has attracted attention by gaining over 10,000 subscribers.
Born in 1986, Cha Moon-sun is the third generation of Aekyung Group, the granddaughter of Jang Young-shin, chairwoman of Aekyung Group, and the eldest daughter of Cha Hyung-seok, vice chairman of Aekyung Group. She married Lee Tae-sung, third-generation owner of SeAH Group and CEO of SeAH Holdings (then executive director), in 2013, and they have three children.
Cha graduated from the prestigious arts school Yewon School and majored in vocal music at Manhattan School of Music in the United States. After completing her studies, she gained experience working in the food service division of Maeil Dairies and in marketing at Aekyung Industrial. In 2022, she founded the premium vegan cosmetics brand Tallidacum and leads the overall business.
Earlier in June, Cha also debuted as a singer under the stage name 'Dalhae' by releasing a digital single album titled ‘White Dandelion.’ The stage name Dalhae represents the Korean words for moon and sun, derived from Cha Moon-sun’s name. The album’s title track, ‘White Dandelion,’ serves as Tallidacum’s brand song, and Cha is known to have personally written, composed, and performed the song.
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