Korea Fashion Industry Association Partners with Hanjin to Pioneer K-Fashion Market Expansion

Signing of Business Agreement on the 19th... Mutual Cooperation

The Korea Fashion Industry Association announced on the 19th that it has signed a Memorandum of Understanding (MOU) with Hanjin to develop sales channels for K-fashion brands and strengthen global competitiveness.

The MOU signing ceremony held at the Youngone Trading Myeongdong Building was attended by about 10 officials, including Seong Rae-eun, Chairman of the Korea Fashion Industry Association, Vice Chairman Kim Seong-chan, Hanjin President Cho Hyun-min, and CEO No Sam-seok.

In May, the association invited Hanjin President Cho Hyun-min as a speaker at the Global Fashion Forum to introduce the fashion brand overseas expansion support service ‘SWOOP’. Both parties agreed to cooperate for a successful debut in the global fashion market.

The two companies plan to utilize their respective strengths and resources in specialized areas to support the sustainable growth of promising domestic fashion brands and assist in domestic and international sales and marketing.

The Korea Fashion Industry Association and Hanjin signed a joint cooperation agreement on the 19th at the Youngone Trading Myeongdong Building to strengthen global competitiveness, including developing domestic and international sales channels for K-fashion brands. From the left in the photo: Kim Seong-chan, Vice Chairman of the Korea Fashion Industry Association; Seong Rae-eun, Chairman of the Korea Fashion Industry Association; Cho Hyun-min, President of Hanjin; and Noh Sam-seok, CEO of Hanjin. Photo by XXX

To this end, the association plans to discover promising fashion brands and strengthen overseas expansion support using the K-fashion showroom ‘LEDOME’ (LEDOME, Seoul). Hanjin will cooperate in domestic and international sales and marketing operations of brands housed in LEDOME through the overseas expansion support service SWOOP. Additionally, Hanjin’s fashion-tailored logistics service ‘Swooping’ will be used to support logistics transportation for overseas exhibitions and fairs organized or participated in by the association.

In fact, from the 22nd to the 24th, they plan to jointly support overseas expansion through K-fashion brand exhibitions and B2B consultations at COTERIE 2024, the largest women’s wear exhibition in New York, held at the Jacob Javits Center in the United States.

Seong Rae-eun, Chairman of the Korea Fashion Industry Association, said, “For the successful overseas expansion of K-fashion brands, which have recently received high attention in the global fashion market, cooperation with partner companies specializing in logistics, distribution, investment, and other fields is important. Through this agreement utilizing the strengths and resources of both parties’ specialized areas, we will unite efforts to support the growth of K-fashion.”