Shinsegae, Second Half Golf Fair... "Golf Apparel and Equipment Up to 60% Off"

Ongoing Until the 29th of This Month
Increasing Volume by 25% Compared to Last Year

Shinsegae Department Store announced on the 19th that it will hold its second half golf fair from the 20th to the 29th, offering up to 60% discounts on golf apparel and equipment.

A customer is receiving an explanation about a product at the golf equipment corner of Shinsegae Department Store.
[Photo by Shinsegae Department Store]

The Shinsegae Golf Fair is a large-scale golf festival held twice a year. The company explained that this second half event increased the quantity by about 25% compared to last year and raised the maximum discount rate by approximately 10 percentage points compared to previous golf fairs, easing the shopping burden.

This event features premium golf wear brands representing the department store, such as J.Lindeberg, PXG, G/FORE, Philipp Plein Golf, TaylorMade Apparel, and FootJoy. Newly introduced are European-inspired luxury golf wear brands gaining attention in the golf wear market, including Southcape, Echo Golf, Helvesco, and The Siena Life. Shinsegae Department Store exclusively presents a cashmere golf setup (tops priced around 1.1 million KRW, bottoms between 600,000 and 800,000 KRW) in collaboration with Amazing Kree.

Additionally, a premium and performance club exclusively planned for golf fandom customers will be held, featuring club fittings with professional fitters, test play sessions, one-point lessons, and golf ball customization events through fitting days.

Golf clubs and equipment favored by golf enthusiasts will also be exclusively showcased. The 'XXIO White Edition Limited' golf club, popular among female golfers for its simple design and distance-enhancing features, the 'GEN6' iron set from PXG, a hallmark of luxury golf brands, and the 'Sublime,' the 50th-anniversary model from premium golf brand Majesty, will be sold at the lowest prices exclusively in Korea.

Targeting the rapidly growing senior golf market, a park golf pop-up store will also be operated. Collaborating with the excellent local company 'Spol,' the number one domestic park golf club brand 'Brama' will be introduced, with various club exhibitions and sales events held.

To enable customers to purchase autumn golf wear at reasonable prices, a mega family sale (Adidas Golf) will also be conducted. Various contents linking online and offline through the Shinsegae Department Store application (app) will be presented. An online golf community, composed of app users who believe "Golf is all about equipment," will select 10 customers who post reviews of products purchased during the event period and reward them with 30,000 KRW worth of Shinsegae Department Store rewards.

Sun Hyun-woo, head of fashion at Shinsegae Department Store, said, "This golf fair has been prepared with unprecedented quantities and discount rates," adding, "It will offer a new shopping experience to golf enthusiasts waiting for the golf season after Chuseok."