Baek Hyun, President of Incheon Tourism Organization, and Jang Yoon-jung, CEO of Kakao Entertainment, who attended the business agreement ceremony held at Incheon Tourism Organization on the 12th, are taking a commemorative photo. [Photo by Kakao Entertainment]
Kakao Entertainment announced on the 19th that it has signed a Memorandum of Understanding (MOU) with the Incheon Tourism Organization to promote the cultural and tourism industries.
Through this MOU, Kakao Entertainment and the Incheon Tourism Organization will collaborate to develop the cultural and tourism industries of Incheon Metropolitan City by utilizing music events and content. First, from this year until 2026, they will work together to ensure the safe and successful hosting of the Melon Music Awards (MMA) held at the Incheon Inspire Arena.
The Melon Music Awards, hosted annually at the end of the year by Kakao Entertainment’s music platform Melon, is the largest music awards ceremony and festival in South Korea. This year’s MMA 2024 is scheduled to take place on November 30 at the Inspire Arena under the slogan "New Stream of K-POP."
Additionally, they will jointly promote performance projects and other activities at "Sangsang Platform," a marine complex cultural tourism facility at Incheon Port, actively cooperating to attract domestic and international tourists to visit Incheon. Sangsang Platform is a space created by remodeling an old grain warehouse built in 1978 at Incheon Port into a complex cultural facility by the Incheon city government. It houses the media art exhibition hall "Museum L," the bakery and caf? with a sea view "Storage Incheon," the future education complex experience space "Incheon Metropolitan Office of Education AI Convergence Education Center," local workshops "Hanjisaenggakidak," and "Gallery GT," among others.
Jang Yoon-jung, CEO of Kakao Entertainment, stated, "Through this agreement, we will strive to develop the cultural tourism industry not only through the Melon Music Awards but also through various music-related performances and events."
Baek Hyun, President of the Incheon Tourism Organization, said, "We will spare no support at the organizational level to ensure that the diverse content of Kakao Entertainment and Incheon’s tourism infrastructure come together to revitalize Incheon’s cultural tourism."
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