Balran enters Chinese platforms Shein and Poizon..."Accelerating Global Business"

Will Showcase Two-Track Strategy with Ballan.com

BALAN announced on the 13th that it has entered the Chinese fashion platform 'SHEIN' and the resale platform 'POIZON'.

SHEIN is a global fashion platform known as the 'Chinese Uniqlo' that operates fast fashion. POIZON is the number one resale platform in China. BALAN received sales partnership proposals from both platforms in July and has been conducting a trial operation for about two months. It is reported that the two platforms proposed the partnership to BALAN first as they needed to pioneer the luxury category.

Having confirmed the potential through the trial operation, BALAN will begin full-scale operations from September. Among its existing 3,000 partners, it plans to select those with global competitiveness and supply a total of 200,000 luxury portfolios to the two platforms.

With this partnership, BALAN plans to implement a two-track strategy alongside BALAN.com. BALAN.com is a platform that delivers luxury products to 151 countries worldwide.

Park Yohan, Head of Business Development, stated, "We wanted to provide new revenue sources to partners struggling due to sluggish domestic demand," and added, "We will aggressively expand the platform so that partners can enter overseas markets such as the US and China."