Starbucks Launches 'Morning Set'... Up to 1,500 Won Discount

Set Menu Prices Composed of 6,900 Won, 8,900 Won, and 9,900 Won

Starbucks Korea announced on the 13th that it will introduce the 'Starbucks Morning Set,' which offers a discount benefit when purchasing a set menu consisting of beverages and food until 10:30 AM.

The Starbucks Morning Set is a new program designed to meet the demand of customers who want to conveniently have breakfast. It provides a discount of up to 1,500 KRW when purchasing a tall size Caff? Americano or Caff? Latte together with the eligible food items.

Based on the Caff? Americano, the set menu prices are composed of 6,900 KRW, 8,900 KRW, and 9,900 KRW. For an additional 500 KRW, customers can change their beverage to a Caff? Latte. Also, when paying the price difference, customers can choose to upsize their beverage or select decaffeinated or half-decaffeinated coffee beans.

The food items in the Starbucks Morning Set include meal replacement products such as bagels and sandwiches, as well as nuts and fruits that can quickly supplement nutrition, offering a wide range of options to satisfy various needs from a hearty meal to a light snack all at once.

The eligible food items for the Starbucks Morning Set are ▲Tangjong Plain Bagel ▲Tangjong Blueberry Bagel ▲One Cup a Day RED+ ▲Premium Banana and Crunchy Healthy Nut & Blueberry ▲Double Chicken Breast Cheddar & Egg Sandwich ▲Bacon Cheddar & Omelet Sandwich ▲Chicken Bacon Wrap, totaling seven items.

Customers who usually enjoy a Caff? Americano and a sandwich can enjoy the Bacon Cheddar & Omelet Sandwich at 1,500 KRW cheaper than the regular price of 10,400 KRW. Starbucks plans to continuously renew and introduce the food lineup available in the Morning Set by continuously identifying customer demand after the launch of the Morning Set.

Kim Beom-su, Marketing Manager of Starbucks Korea, said, "We are officially launching the Morning Set, which provides an immediate discount benefit when purchasing beverages and set menus, to offer various benefits to customers who start their day with Starbucks." He added, "We will continuously strengthen the menu composition by reflecting customer purchase data so that more customers can enjoy the benefits."