[Click eStock] "HectoInnovation, Steady Performance Improvement"

Yuanta Securities analyzed on the 13th that Hecto Innovation's performance is expected to steadily improve.

Researcher Kwon Myung-jun of Yuanta Securities explained, "The sales of the core business, IT information services, are increasing," adding, "The average selling price (ASP) is trending upward through the addition of MyData-based information service functions to mobile phone number protection and simple login services." He continued, "They launched a shopping information service in the first half of this year," and "They plan to introduce new services in the second half of this year."

Researcher Kwon stated, "The listed subsidiary Hecto Financial is receiving much attention due to the enforcement of the Electronic Financial Transactions Act (Jeongeumbeop) on the 15th," analyzing that "The Act strengthens the registration requirements for prepaid service providers." He added, "Companies issuing E-coupons such as F&B franchises must either obtain a prepaid service license or outsource services to licensed companies," emphasizing, "Hecto Financial holds the license and possesses all payment methods for prepaid charging."

Researcher Kwon also explained, "Despite announcing a three-year shareholder return policy, the stock price change has been minimal," and "The stock price has not changed significantly despite steady performance improvements." He noted, "Since the increase in sales from the core business is limited, attention should be paid to new businesses and their development timing," adding, "In the upcoming fourth quarter, they will launch a smishing app."