The Korea Communications Commission announced on the 12th that it has launched a fact-finding investigation into whether the global online travel platform 'Agoda' caused harm to users in its payment and refund procedures.
Headquartered in Singapore, Agoda has expanded its presence in the domestic market since its establishment in 2005 through marketing strategies such as lowest price guarantees, but it has faced issues for using methods during the customer acquisition process that could confuse consumers.
According to the Korea Consumer Agency's data on the number of damage relief applications by major platforms last year, Agoda had the highest number with 324 cases.
The Korea Communications Commission also decided to start a fact-finding investigation, seeing the possibility that the reservation methods and refund procedures could confuse consumers.
If any illegality is confirmed as a result of the investigation, a fine of up to 1% of annual sales may be imposed.
The Commission stated, "We will conduct a swift investigation and take strict measures if any legal violations are confirmed."
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