LG Household & Health Care's Lipserin and Cleansing Products Sell Like Hotcakes on US Amazon

CNP Lip Serum Sells Over 62,600 Units in Three Months

LG Household & Health Care announced on the 11th that its ‘CNP Lipcerin’ and ‘The Face Shop Migamsu Cleansing’ products are gaining popularity in the North American online market.

‘Lipcerin,’ launched by LG Household & Health Care’s derma cosmetic brand CNP, has ranked number one in the ‘Lip Butter’ category for 14 consecutive weeks on ‘Amazon,’ the largest online shopping mall in North America. Since its debut on May 23, CNP Lipcerin has sold over 62,600 units as of the end of last month, averaging 620 units sold per day.

Lipcerin is a third-generation functional lip care product that combines the advantages of ‘lip balm’ and ‘lip mask,’ and was launched domestically in the second half of last year. It is excellent at improving the five major concerns of lip skin: dead skin cells, wrinkles, moisture, elasticity, and gloss. Additionally, it has gained popularity both domestically and internationally due to its unique container, hygienic management, and convenient usability.

CNP attributes the success of Lipcerin to consistent ‘viral marketing’ conducted through social networking services (SNS). A CNP representative said, “It has gained attention as a K-beauty item through word of mouth on TikTok channels under the phrase ‘Korean mom’s secret.’ The awareness of Lipcerin is rapidly spreading, especially among young people including influencers.” CNP plans to release three new Lipcerin products reflecting the sensitivity to fragrance in the North American market.

The Face Shop’s ‘Migamsu’ cleansing products, which have sold over 36 million units domestically, are also receiving positive responses in the North American market. The Face Shop introduced the Migamsu cleansing foam and cleansing oil with English packaging labeled as ‘Rice Water Bright.’ The Migamsu cleansing line contains ‘rice water,’ known for its whitening effects since ancient times, and is popular as a ‘double cleansing duo’ that not only offers excellent cleansing power but also leaves the skin clear and bright after washing.

As double cleansing has started to gain attention among American consumers who are not accustomed to first and second cleansing steps, more customers have been seeking these products. The ‘Migamsu Cleansing Oil’ recently ranked second in the ‘Makeup Cleansing Oil’ category on Amazon North America. During the ‘Amazon Prime Day’ event held last July, The Face Shop products, including the Migamsu line, sold over 80,000 units in one month. The Face Shop is expanding the Rice Water Bright line to include serums, creams, and eye creams.

An LG Household & Health Care official stated, “Voluntary customer reviews are proving the quality and efficacy, leading to purchases,” and added, “We will continue to discover products tailored to local markets and customer characteristics and conduct various marketing activities to expand customer touchpoints.”