Samsung SDS Promotes Generative AI with Web Drama... Releases 'Ja, Ijen(Gen) AIjak-iya'

A Web Drama Depicting Office Workers' Adaptation to Generative AI
Offering Tips for Using Samsung SDS Generative AI Services

Samsung SDS is producing and releasing a web drama titled "Ja, Ijen (Gen) AI(si)jakiya," centered on generative artificial intelligence (AI).

"Ja, Ijen AIjakiya" is an office comedy web drama co-produced with the comprehensive content studio Playlist, with the first episode premiering on Samsung SDS's YouTube channel on the 11th.

Poster of the web drama "Now, It's (Gen) AI (Start)" produced by Samsung SDS, featuring generative artificial intelligence [Image=Samsung SDS]

This six-episode web drama depicts employees of the office supplies company "Sebyeol Munggu" using generative AI to solve tasks easily and quickly. The series will feature various episodes focusing on Samsung SDS's generative AI service platform "FabriX" and "Brity Copilot," a collaboration solution integrated with generative AI.

The story portrays Manager Bae Seong-cheol, who was accustomed to traditional work methods and feared change, and the employees of Sebyeol Munggu as they find answers one by one using generative AI together with the passionate new employee Shin Da-som. The role of Manager Bae Seong-cheol is played by actor Jung Hee-tae, known for his outstanding performances in dramas such as "Misaeng" and "The Youngest Son of a Chaebol Family," while the role of new employee Shin Da-som is played by rising actress Choi Ha-seul, active on a YouTube sketch comedy channel.

Yoo Hyung-wook, Marketing Team Leader (Executive Director) at Samsung SDS, said, "We produced this web drama hoping that many people will become more familiar with generative AI technology and work innovation through AI, which may still feel difficult." He added, "Through this drama, we hope viewers can easily and enjoyably experience the vision of generative AI hyper-automation that Samsung SDS pursues."

"Ja, Ijen AIjakiya" will be pre-released every Wednesday at 6 p.m. on Samsung SDS's YouTube channel. Starting from the 26th, it will also be available every Thursday on the Playlist Original YouTube channel.