Baemin Officially Launches Subscription Service 'Baemin Club'

Unlimited Free Delivery, Popular Brand Discounts
Grocery & Shopping Coupon Packs, Partner Benefits Provided

Woowa Brothers, the operator of Baedal Minjok (hereinafter Baemin), announced on the 11th that they will officially open the subscription program ‘Baemin Club.’ Baemin Club is a subscription membership program that offers unlimited free delivery for budget delivery and discounted delivery fees for single-household delivery. Customers who subscribe to Baemin Club also receive free delivery fees for additional distances. Additionally, as long as the minimum order amount set by the store is met, customers can enjoy free delivery benefits even when ordering just one serving.

Baemin Club not only offers delivery fee discounts but also provides exclusive benefits for subscribers such as brand discount coupons, coupon packs usable in Baemin Commerce services like ‘Grocery Shopping,’ and partner benefits including Lotte Cinema movie discount tickets.

Moreover, unlimited 10% discount coupons usable at Baemin B Mart are provided, along with discount coupons up to 6,000 KRW for orders from Homeplus Express stores in Grocery Shopping, allowing customers to enjoy benefits not only for food delivery but also for commerce services.

The subscription fee for Baemin Club is normally 3,990 KRW, but currently, it is available at a promotional price of 1,990 KRW. Additionally, all subscribers receive a one-month free trial. During the Baemin Club free trial period, customers who pre-registered saved an average of 17,600 KRW per person on delivery fees. This means they enjoyed benefits nearly 10 times the monthly subscription fee. Consumer preference is also high, with about 10 million customers having used Baemin Club’s free delivery benefits at least once during the free trial period.

Yeon Go-eun, Chief Marketing Officer (CMO) of Woowa Brothers, said, "We provided benefits focused on food delivery, allowing many customers to experience savings on delivery fees," and added, "We will continue to strengthen Baemin Club’s unique customer benefits to establish it as an essential membership in daily life."