[Click eStock] "SAMG Enter, 1 Million Audience 'Sarang-ui Hatchuping' China Release Expectations Up"

Shinhan Investment Corp. analyzed on the 11th that SAMG Entertainment's "Love Hachuping," which is about to surpass 1 million viewers, is expected to gain additional momentum as its release in China has been confirmed.

Joo Ji-eun, a researcher at Shinhan Investment Corp., stated in a report on the same day, "SAMG Entertainment produced the movie 'Love Hachuping' utilizing the 'Catch! Teenieping' IP," and added, "With the release on the 7th of last month and the number of viewers approaching 1 million, the confirmation of its release in China is expected to increase SAMG Entertainment's overseas revenue contribution."

As of now, "Love Hachuping" has attracted 950,000 viewers, surpassing the 930,000 viewers of "Pororo the Movie: Super Sled Adventure," which was released in 2013. "Love Hachuping" plans to hold a movie screening event offering merchandise targeting the Chuseok holiday this week. Considering that weekend audiences are significantly larger than weekday audiences, it is expected to surpass 1 million viewers within this week. Importantly, it is said that the movie is overturning the rankings of historically successful domestic animations.

He explained, "The release date for 'Love Hachuping' in China is set for the 15th, targeting the golden holidays in China during September and October," and added, "It is scheduled to be simultaneously released in about 7,000 theaters across China. Given that it is an IP familiar and popular among Chinese audiences and that the release date was set to coincide with the Chinese golden holiday season, it is expected to secure more than twice the number of viewers compared to Korea."

He continued, "As of now, domestic box office revenue is estimated at 9 to 10 billion KRW," and analyzed, "With the break-even point for 'Love Hachuping' estimated at around 700,000 viewers, securing 1 million domestic viewers alone is significant. However, considering that the audience size (Q) in China is much larger, momentum from China is also being added."