Poet Kim Jeong-sun Presents Lines from 'Early Autumn'
"When the cool breeze carries the scent of autumn, the mountains blaze and the fields richly color, I too must capture autumn."
S-Oil announced on the 10th that it has newly renovated the signboard at its headquarters building in Mapo-gu, Seoul.
The phrase used on the signboard is part of the poem "Early Autumn" by poet Kim Jeong-sun. S-Oil selected a phrase that conveys the refreshing feeling of early autumn.
The company explained, "We incorporated seasonal elements with words like cool breeze and richly coloring fields," adding, "We also included an image that well expresses the harmony of the vividly colored autumn mountains and the high sky."
S-Oil has been posting signboards at its Mapo headquarters since 2016. By selecting phrases suitable for each season, it delivers warm comfort and messages of hope to the residents of the Mapo area.
An S-Oil official said, "We chose this phrase so that anyone passing by the Mapo headquarters can feel and empathize with the autumn season," and added, "We hope that many citizens will continue to feel the changing seasons and warmth while reading the S-Oil headquarters signboard as they pass through Gongdeok Intersection."
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