'National Ppiyaki' Becomes Dongwon F&B Model This Time... Shin Yubin, the 'Advertising Blue Chip'

Selected as the Grillie Model for Refrigerated Ham Brand
Binggrae, GS25, BHC and Others Send Successive Love Calls

‘Nation’s Little Sister’ table tennis player Shin Yu-bin has been selected as the advertising model for Dongwon F&B. Following Binggrae, GS25, and BHC Chicken, she has once again received a love call from the distribution industry.

On the 10th, Dongwon F&B announced that it had chosen Shin Yu-bin as the model for its premium direct-fire refrigerated ham brand ‘Grilly’.

Shin Yu-bin won bronze medals in the mixed doubles and team events at the 2024 Paris Olympics, bringing a medal to South Korean table tennis for the first time in 12 years. In particular, Shin Yu-bin not only showed a bright demeanor throughout the matches but also became a hot topic for enjoying snacks deliciously, sparking the ‘Shin Yu-bin Syndrome.’

Dongwon F&B selected Shin Yu-bin as the advertising model because her passionate image aligns with Grilly’s brand concept, which pursues rich meat juices and smoky flavors. The upcoming commercial, planned under the concept ‘The Frankfurter Chosen by National Representative Shin Yu-bin,’ emphasizes the smoky taste of the direct-fire frankfurter. Dongwon F&B plans to showcase Shin Yu-bin’s charismatic training scenes and moments enjoying Grilly’s direct-fire grilled products in daily life through the commercial to be released on the 13th, along with various follow-up videos such as interviews and making films.

A Dongwon F&B representative said, “We expect a positive synergy effect by selecting Shin Yu-bin, who possesses not only outstanding skills but also a warm heart, as the advertising model for Grilly. We will continue to grow Grilly into South Korea’s national representative direct-fire refrigerated ham brand through various marketing activities with Shin Yu-bin.”

Meanwhile, Grilly is a premium direct-fire refrigerated ham brand launched in 2022. It is the first in the industry to introduce direct-fire ovens and grill facilities, grilling meat directly over fire to deliver rich meat juices and smoky flavors. The ham, baked in a high-temperature oven, is crispy on the outside and juicy inside, and is grilled once more on the grill to bring out a deep smoky flavor. The product lineup includes square ham, frankfurter sausages, chicken breast, bacon, and whole pork belly.