Kyungdong Navien Revamps Online Sleep Platform 'Dankkum Sangjeom'

Providing Various Content Related to Quality Sleep

Kyungdong Navien announced on the 9th that it has revamped and reopened its online sleep platform, ‘Dankkum Store.’ The platform offers various content such as a ‘Sleep Record System,’ a variety of goods and games, and a free trial event for the Navien Sleep Mat to help customers achieve better sleep. Dankkum Store can be accessed on the Kyungdong Navien official website, ‘Navien House.’

Launched in 2021, ‘Dankkum Store’ is an online platform where Kyungdong Navien shares diverse information to promote healthy sleep for its customers. On the 4th of this month, coinciding with the release of a new sleep mat product featuring AI-based sleep technology, Kyungdong Navien revamped Dankkum Store to assist customers in creating an optimal sleep environment.

The most representative content is the ‘Sleep Record System.’ Users can check their sleep condition for the day in three stages: ‘Good,’ ‘Average,’ and ‘Poor.’ By entering sleep duration and factors that disturb sleep, a sleep score is generated. This allows users to review their sleep condition over a week and provides personalized content based on the data. For example, visitors with low sleep quality receive useful information for better sleep.

Kyungdong Navien also offers solutions containing expert sleep know-how. It provides ‘Sleep Articles’ introducing sleep market trends and various information, and ‘Insomnia Consultation,’ where experts answer insomnia-related concerns. In the ‘Sweet Sleep Insights’ section, users can find diverse information helpful for sleep, such as ‘The Correlation Between Body Temperature and Sleep’ and ‘How to Solve Children’s Sleep Apnea.’ Additionally, users can take sleep self-diagnosis and stress tests, and there is an event offering the opportunity to undergo a precise ‘Polysomnography’ sleep test.

Kim Yong-beom, Executive Vice President of Sales and Marketing at Kyungdong Navien, said, “Kyungdong Navien has changed the landscape of the Korean sleep market with the ‘Navien Sleep Mat,’ and with the new product featuring AI sleep technology, we plan to provide a new solution once again. We will strive to promote the value of good sleep and offer a comfortable living environment not only through products but also through various activities such as ‘Dankkum Store.’”