Terrarosa Arrives by Bus... 29CM Traveling Popup Event

Daily Pop-up Operation in Seoul Seongsu and Samcheong-dong

29CM announced on the 6th that it will hold a traveling popup event called the 'Igutugo (29TOGO) Bus.'

This event was organized to promote unique branding and products from food and beverage (F&B) brands featured on 29CM. In particular, it aims to introduce and provide more opportunities to experience emerging brands in the coffee, tea, and dessert categories, which are closely related to personal tastes and preferences, all in one place.

29TOGO Bus Event Main Image [Photo by Musinsa]

The Igutugo Bus event will operate for two days until the 7th, from 10 a.m. to 7 p.m. On the first day, it will be held in front of the 'Empty Seongsu' building near Exit 3 of Seongsu Station on Seoul Subway Line 2, and on the 7th, it will take place as a one-day popup at the Samcheong-dong Cultural Street.

Any 29CM customer can participate in the event. By scanning a QR code on-site, participants will receive brand recommendations based on beverage preferences such as acidity and aroma, along with a free tasting coupon. Participating customers will also be given desserts that pair well with each brand’s signature drink menu.

Popular food and beverage brands featured on 29CM will participate in this event. Among coffee and tea brands, ▲Momos Coffee ▲Terarosa ▲Fritz ▲Delpique ▲Macpie & Tiger will take part. Additionally, 'Tamur,' which offers jujube date desserts, and 'Walkerbee,' a honey specialty brand, will also be available.

Furthermore, a related special exhibition will be held on the 29CM application (app) until the 8th. The exhibition, themed 'A Guide to a Cup Filled with Taste,' will sell coffee, tea, desserts, coffee machines and pots, coffee accessories, cups, tumblers, and tableware at discounted prices, along with offering a 12% discount coupon.

A 29CM representative said, "From June to August this year, the transaction volume related to coffee, tea, and desserts has increased by about 115% compared to last year, showing growing attention recently," adding, "We hope this event will be an opportunity for customers to discover new tastes and preferences by experiencing the beverage and dessert brands proposed by 29CM."