"Sharing 'Customer Experience' Through Video Content" LG Electronics Recruiting Ambassadors

3 Million Won Production Support Fund, New Product Usage Opportunity Provided
Product Development and ESG Management... Listening to Customer Voices

LG Electronics is recruiting 70 ambassadors to create video content that captures their experiences using products and services. The company plans to promote brand value through customer experiences and actively reflect customer feedback in product development and management activities such as Environment, Social, and Governance (ESG).

LG Electronics is recruiting 'LG Electronics Ambassadors' on its website until the 23rd. Ambassadors are a creator group that promotes the value of a 'better life' through video content sharing their experiences using LG Electronics products and services.
[Photo by LG Electronics]

On the 6th, LG Electronics announced that it is recruiting 'LG Electronics Ambassadors' on its website until the 23rd. Ambassadors are a creator group that promotes the value of a 'better life' through video content featuring experiences with LG Electronics products and services. Any customer who owns LG Electronics products through purchase or subscription can apply. A total of 70 people will be selected.

Starting next month, the ambassadors will engage in video content creator activities for three months, focusing on their experiences using LG Electronics products. They plan to produce and share diverse content ranging from genuine purchase reviews to product usage tips.

LG Electronics will provide them with production support funds totaling 3 million KRW, including online brand shop membership points. They will also be given opportunities to experience new products in advance. Support such as mentoring from mega creators, lectures at the Meta Creative Shop, and video editing programs will be provided.

In addition to ambassadors, LG Electronics is increasing activities related to customer communication. More than 4,400 customers participated last year in the product quality evaluation group 'L-Viewers,' which is more than three times the number from the previous year. Customers freely shared their opinions from the product development stage. The 'ESG University Academy' has also been operating for 10 years. To increase contact points with YG (Young Generation) customers, LG Electronics runs eight online communities, including the MZ playground 'Jaemi' and the home lifestyle community 'LifeJip.'

Jung Su-jin, Senior Vice President and Head of Brand Communication at LG Electronics Korea Sales Division, said, "We are creating various communication channels and programs to spread customers' voices about the brand and products beyond marketing." She added, "We will continue to work with customers to create a 'better life for everyone'."