KT&G Achieves 1st Place in National Customer Satisfaction for 13 Consecutive Years

Maintaining No.1 Domestic Market Share
Holding Market-Leading Brands like 'Esse' and 'Lil'

KT&G announced on the 5th that it was selected as the No. 1 company in the tobacco sector for 13 consecutive years at the '2024 National Customer Satisfaction Index (NCSI) Certification Ceremony' held on the 4th.

NCSI is a customer satisfaction measurement index jointly developed by the Korea Productivity Center and the University of Michigan in the United States. It is recognized as a representative domestic customer satisfaction index that quantifies customer satisfaction with a company's products and services through direct customer evaluation.

Since the domestic tobacco market opened in 1988, KT&G has maintained its No. 1 market position against global competitors and currently holds a market share of over 60% based on regular cigarettes, continuing a steady upward trend.

In particular, KT&G has focused on product development based on innovative technology. In the regular cigarette sector, it has developed differentiated products that meet consumer needs and trends centered on representative brands such as ‘ESSE’, ‘RAISON’, and ‘BOHEM’. In 2017, KT&G launched its proprietary electronic cigarette platform ‘lil’ and introduced a variety of product lines including ‘SOLID’, ‘HYBRID’, and ‘AIBLE’, achieving the No. 1 position in the electronic cigarette market.

Yoon Young-chan, Head of Marketing at KT&G, said, “We are pleased to be selected as the No. 1 company for 13 consecutive years in the credible NCSI customer satisfaction survey. Going forward, KT&G will continue to develop differentiated products that reflect consumer needs and trends to enhance customer satisfaction.”

Meanwhile, KT&G’s ‘ESSE’ was also recognized for its brand competitiveness by winning first place for 15 consecutive years in the ‘National Brand Competitiveness Index (NBCI)’ last July. ESSE is currently the world’s No. 1 global ultra-slim brand sold in about 90 countries worldwide and has ranked No. 1 in domestic sales for 20 years since 2004.