Happiness Alliance Provides 14,000 Lunch Boxes to Food-Insecure Children in Jinju City

Cooperation between Jinju-si, Gyeongnam and iCOOP Nature Dream

The social contribution network Happy Alliance announced on the 5th that it has signed an agreement for the ‘Happy Dookki Project’ to support children in welfare blind spots in Jinju City, Gyeongnam, in collaboration with Jinju City and iCOOP Natural Dream.

The Happy Dookki Project is a core initiative of Happy Alliance, where companies, government, and local communities cooperate to solve the problem of child hunger.

Through this project, a total of 14,000 lunchboxes will be provided over one year to 40 children at risk of hunger in Jinju City.

iCOOP Natural Dream participates in the child hunger support project by providing organic anti-cancer foods.

At the 'Happy Dookki Project' agreement ceremony held on the 4th at Jinju City Hall, Gyeongnam, from the left: Park Sujin, Chairperson of the Nature Dream Seed Foundation (iCOOP Nature Dream Public Foundation); Kim Mira, Representative of Gyeongnam IN iCOOP Cooperative Jinju Coop; Jo Gyu-il, Mayor of Jinju City; Jo Minyoung, Head of the Happy Alliance Secretariat (Happy Narae Co., Ltd.); and Choi Jun, Secretary General of the Happy Dosirak Social Cooperative, are posing for a commemorative photo.
Photo by Happy Alliance

The production and delivery of lunchboxes are handled by the social enterprise ‘Happy Lunchbox Social Cooperative,’ and Happy Alliance is responsible for the overall project operation.

Jinju City will identify children at risk of hunger within the region and plans to establish a sustainable support system by linking the meal support project even after the project ends.

Director Cho Min-young said, "We will support the dreams and hopes of children and promote mutual growth with the community."

Happy Narae, which operates the Happy Alliance secretariat, is a purchasing service company established by SK, using all profits to create social value.