OB Beer Cass to Operate Booth at '2024 LCK Summer Finals'

Domestic Largest eSports Tournament Held at Gyeongju Indoor Gymnasium from 6th to 8th
Experience Booths for 'Cass Lemon Squeeze' and 'Cass Light' Brands Available

OB Beer Cass announced on the 5th that it will operate a brand booth at the '2024 LCK Summer Finals' held at Gyeongju Indoor Gymnasium from the 6th to the 8th as the official annual sponsor of the 2024 LCK. LCK is the Korean professional league for 'League of Legends (LoL)' that has been held since 2012. This year, the world's top teams, including Gen.G, the winner of the Mid-Season Invitational (MSI) held in Chengdu, China, and T1, the winner of the LoL category at the eSports World Cup (EWC) held in Saudi Arabia, are participating, maintaining steady popularity among eSports fans.

At this Summer Finals, Cass will set up brand booths for 'Cass Lemon Squeeze' and 'Cass Light' to sell beer and operate consumer experience events. In particular, the 'Reaction Speed Test Game,' which tests the quickness and response speed of LCK fans, and the 'Custom POG (Player of the Game) Sticker' event, where visitors can create stickers with their supporting team and their own name, will offer a special experience to attendees.

There will also be a 'Cass Cheerful' zone where fans can leave messages of support for players. Fans can write cheering phrases on 'Cass Light Cheerful Paper' to support players and teams. On-site, the 'Cass X LCK Legend Pack,' consisting of Cass fresh canned beer, LCK player photo tickets, and stickers, will be sold in limited quantities. Customers who purchase products on-site will also have a chance to win special photo tickets featuring LCK players through a raffle. Additionally, the 'Cass ZeroZero Truck' will offer free tastings of the non-alcoholic beverages 'Cass 0.0' and 'Cass Lemon Squeeze 0.0.' All on-site events are open only to adults aged 19 and over.

A Cass brand representative said, "We are pleased to have the opportunity to get closer to eSports fans not only in Korea but around the world through the LCK Summer Finals," adding, "We will continue to strengthen communication with eSports fans through various collaborations and strive to provide special experiences."