Lelugames to Open AI Game Experience Zone at GXG2024

On-site Events Including Commemorative Goods Giveaway and Special Prize Draw

Creative studio Lelu Games, under Krafton, announced on the 4th that it will operate an experience zone where visitors can try out its artificial intelligence (AI) games at GXG 2024 (Game culture X Generation 2024), held from the 6th to the 7th.

GXG 2024 is a large-scale game culture festival hosted by the Seongnam Industry Promotion Agency and the Game Culture Foundation, offering various programs to enjoy games as a culture. This event will take place around the Pangyo Station Central Plaza.

At this event, Lelu Games will set up a joint experience zone with Microsoft Korea to showcase its AI games. In April, Lelu Games signed a business agreement with Microsoft Korea and has been utilizing Microsoft’s Azure OpenAI services in game development.

Visitors can try Lelu Games’ AI games, "Uncover the Smoking Gun" and "Magic Girl Lovely Kawaii Zkyungdokyung Bakyungbukyung Luruping," at the experience zone. Attendees can receive various goods on-site, take photos at the photo zone, and upload them to SNS to participate in a special prize draw.

Kim Min-jung, CEO of Lelu Games, said, “This experience zone will be a special opportunity for visitors to actually experience the fusion of games and AI technology.”