Innocean Participates as Main Sponsor in 'Jupiter' Seoul's First Auction Event

G-Dragon Personal Collection Exhibition and Launch Party Held

Innocean, the advertising subsidiary of Hyundai Motor Group, announced on the 3rd that its digital auction platform JOOPITER will participate as the main sponsor in the first event held in Seoul.

JOOPITER is a global art content platform established in 2022 by Pharrel Williams, a world-renowned producer, singer, and designer. It conducts online auctions of valuable collectibles from influential figures across various fields such as art, design, culture, and entertainment.

Pharrell Williams.
Photo by Innocean

Innocean will participate as a partner sponsor for JOOPITER's online auction project exhibition, 'Nothing But a 'G'-Thang: The Art & Archive of G-Dragon',' held at the Daelim Museum starting from the 5th. The exhibition showcases various fashion items and artworks collected throughout the career of G-Dragon (real name Kwon Ji-yong), one of Korea's top artists.

Innocean will also serve as the main sponsor of the launch party to drive the auction's success. The launch party will be attended by Pharrel Williams, the main figure, as well as VIPs from diverse fields including fashion, music, and art both domestically and internationally.

JOOPITER CEO John Auerbach stated, "This collaboration is very meaningful as Innocean, a global company playing a leading role in creating new brand values, shares JOOPITER’s corporate philosophy of respecting the value of modern collectibles and creating new cultural values through them."

Lee Yong-woo, CEO of Innocean, emphasized, "As a company with creativity as its core competency, we are honored to sponsor this meaningful event commemorating artists’ heritage. Since creativity knows no boundaries, we look forward to collaborations across various business fields including fashion."

The auction items can be viewed offline at the Daelim Museum in Seoul until the 7th, and the official online auction will be held on JOOPITER’s official website until the 10th.